At the heart of Abode is a distinct point of view: a feminine-led approach that blends artistry with strategy. By focusing on supporting creative entrepreneurs through a combination of editorial-level content, thoughtful marketing execution, and a seamless, stress-free client experience, we’ve cultivated a rare balance of beauty and business—one that truly sets us apart.
Unlike fast-paced agencies that churn out generic content, we prioritize quality over quantity, guiding clients through a collaborative, calm, and refined process. Our eye for elevated visuals, paired with thoughtful storytelling and community-building strategy, positions brands to not only look beautiful but to grow sustainably—attracting loyal, high-end audiences who truly connect.
welcome to our abode
let's work together
Lilly Cook, Executive Creative Director
Meet The
my vibe at glance
With over a decade of expertise in marketing, branding, and creative direction across interior design, beauty, and lifestyle industries, I saw an opportunity to help designers and home brands showcase their work with the same artistry they bring to their spaces. Interior design has always been my first love, from childhood days spent rearranging my room to crafting environments that make people feel truly at home. To me, great marketing is like great design—thoughtful, immersive, and deeply personal. It’s not just about visibility; it’s about evoking emotion, crafting an atmosphere, and making people feel something.
Some loves begin in an instant, others unfold over a lifetime—mine has always been for the art of home. From childhood days spent rearranging my room to a decade of experience in marketing and branding for interior designers and home brands, my passion has remained the same: creating spaces—both physical and digital—that make people feel something. That’s why I founded Abode—to help designers translate their artistry into a presence that is as immersive and intentional as the spaces they create. Great marketing, like great design, is more than aesthetics—it’s an experience, a feeling, a reflection of the beauty within.
founder
DREAMER
ANIMAL LOVER
bibliophile
Currently Reading
Can't Live Without
Ask me About
anything romantasy
my golden retriever, Lua
flower arrangements
Specializes in: Client Communication, Operations, Social Media Direction, and Project Management
Carson Green
Project Manager
Specializes in: Trending Content, Creative Direction, Social Media Strategy, Influencer Management
Bailey Marshall
Social media manager
Specializes in: Graphic Design, Content Creation, Logo & Web Design, Copywriting
Allie Holton
graphic designer
client love Letters
“Being a fashion start up, I was really in need of professional help when it came to marketing. whether it was social media or ads, Lilly at Creative Abode was willing to go above and beyond to create an overall winning aesthetic for my brand. What was most valuable to me was how sweet and understanding she was during my growth challenges, she is truly human with a huge heart and never made me feel like this was just a “work contract” or “business agreement”. It felt completely natural and she was so supportive in the growth of my brand.”
Sabrina Saab, Dreaming in Luna
"The team has been great about pivoting to our company's unique needs and providing creative solutions to meet the ever-changing demands of the social media world. Before hiring Socali I was paralyzed and overwhelmed with running our business page. It's been a relief to have this off my plate as a business owner and know that our social media community will continue to get the content they enjoy and love!"
Ashley Kiely, Ashley Kiely Living
Carly abelman, youngblood cosmetics
“Lilly and her team are an absolute joy to work with! Right from the start, they have provided insightful, professional, and top-quality work. Socali has been incredible in aligning with and adopting our vision. They have really advanced our brand message and social presence. Instead of just acting as another business transaction, they have truly immersed themselves into the brand and are reflected as an extension of the Youngblood team. We would 1000% recommend Socali Studios to any companies looking to elevate their brand and take it to the next level!”
“Socali Studios doesn't miss a beat from its onboarding process, social media planning, and reporting. Lilly and her team capture our brand's ethos and achieve our company's goals. We found it most impressive how they continue to stay in tune with our mission as a women-led brand. Most of all, their team is easy to work with and responsive. Each step forward with Socali Studios is a return on our investment!”
Tiffany Lewars, Vows of Style
"I am happy that I chose to boost our company's online presence with Socali Studios. Their expert team combines creativity and data-driven strategies to deliver compelling social media campaigns. From engaging content creation to improving reach out to our targeted audience, Abode Studios ensures a seamless and impactful social media experience, driving growth and fostering meaningful connections for our business."
